Careful data analysis and use of statistical models help your campaigns be more successful.

When you use our statistical analysis modeling service, you will maximize the return on direct mail campaigns. With these statistical analysis methods, you no longer have to guess at which variables are most important to your customers. Here’s how it works.

First, we conduct a detailed statistical data analysis on your customer file. Then our statisticians build a multivariate regression model, and score names and addresses to identify customers who are most likely to respond to your direct mail campaign.

When we build the multivariate regression model, we conduct a thorough statistical analysis of your data to determine what is most important to your customers. This statistical analysis of data will ensure that the names we select for your direct response campaigns have the highest probability of success and return on investment.


To start your statistical analysis for maximum return on your direct marketing campaign investment, call us today at 800-733-6567.

With Spectrum Data’s assistance, we have developed new appreciation for sound statistical analysis. Spectrum has helped us identify our best customers and also target our best prospective ones.  And, we also discovered how to best communicate to them. Hiring David and his team has been a very wise investment of our time and money.
Dave Wilson, President
Wilson Consulting