Welcome to the Spectrum Data educational blog.

This blog has been created to assist our clients in better understanding the “data” side of marketing and mailing. I want this blog to be educational as well as a starting point for open, honest discussion for all things relating to direct mail. I will be covering a wide range of topics including USPS updates, industry trends and mailing tactics which will effect your bottom line. If you would like to receive e-mail announcements of blog updates or have a topic suggestions please e-mail me at davidm@spectrumdata.org.