Many firms offer similar data services. The difference comes down to service. See why Spectrum stands apart in a crowded field of push-button shops and me-too offerings.
Match-back
Many vendors offer “match-back” services. We’ve built our routines from the ground up with an “accuracy-first” emphasis, to ensure that when you get a sale, you’ll know where it originated. Read more here.
NCOA / DSF processing
We compare your mail file to the National Change of Address database and the USPS Delivery Sequence File. Our proprietary software routines analyze these comparisons to give your piece its best chance to land in the right mailbox. In some cases, the NCOA / DSF solutions we develop are uniquely suited to the client.
Duplicate elimination
Our merge / purge systems keep your costs down. Separate programs for consumer and business-to-business mailings compare each mailing element to help make sure that no one gets mailed multiple times.
Inkjet file formatting
Whether we manage your inkjet printing or merely prepare your output file, our routines ensure accurate address formatting. We can even customize inkjet messages based on readers’ behavior such as purchase history.
Co-mail / co-palletization
We work with many vendors to reduce your costs through co-mail or co-palletization services. We don’t ship the pallets (nor do we deliver the mail!), but our experience in the industry helps us serve as a channel to give you a seamless transition to a cost-effective co-mail environment.
List rental fulfillment
We can fulfill list rental requests and execute list selections based on a broad variety of criteria, giving you an efficient way to increase ancillary revenue. We also keep your lists current with NCOA / DSF processing on a quarterly basis.
DPV certification
Our USPS-certified Delivery Point Validation routines help reduce costs, avoid delays and increase delivery rates by formatting all address elements, including ZIP+4.
Postal presorting
Our sorting routines organize your names and addresses down to individual carrier routes that qualify your mailings for postal discounts.
Statistical Modeling & Data Analytics
At Spectrum, we have over 150 different demographic variables that we analyze in our statistical modeling procedures. Data such as household income, age, lifestyle characteristics and more are analyzed for statistical significance in predicting a future outcome (such as direct mail response or purchase) based on a similar previous outcome.