YOUR MERGE
PURGE PROS.
Others offer it, but no one does it better than us.
Our merge purge program delivers clean data that can
save you thousands on your direct mail marketing campaigns.
We’ve done it for 30 years, and we can do it for you today.
LEARN MORE
Home2021-08-26T10:46:53-05:00

Talk to us and choose a FREE offer: Segmentation or Matchback

Call Us at 800-733-6567

IT’S PERSONAL FOR US.

We’re perfectionists at what we do, and it’s because we genuinely want our customers to succeed. It’s about helping people fix problems in their direct marketing campaigns that can ultimately improve their bottom line. The way we see it, their success is our success.

GET TO KNOW US

HELPING YOU MAIL SMARTER

Merge/Purge

Our proprietary process eliminates duplicates to save you money on printing and postage.

Merge/Purge

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Matchback

We match sales activity with the people you mail to so that we can measure your campaign’s success.

Matchback

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Genesis

Our BI dashboard system stores all of your data in one place for a complete view of your business.

Genesis

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Data Hygiene

We ensure your lists are free of non-deliverable addresses, ultimately improving your bottom line.

Data Hygiene

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SPECTRUM DATA MAKES IT EASY FOR YOU

We’re a company with a tight focus: data quality management for the best direct marketing campaigns.
In addition to clean data, increased response rates and serious savings, here’s what you can expect from us.

From Our Clients

“I have worked with David Murray for many years and his service has always exceeded my expectations. He takes the time for quality checks on the data and then is flexible with our reporting needs. This is a perfect combination for us and we value Spectrum as one of our list service partners.”

Geoff Wolf, CEO - Wolf Direct

“The segmentation strategy and suggestions we have received from Spectrum Data have been outstanding. We have seen a marked AOS increase among our best customers as a direct result of their work. I am happy to recommend Spectrum as a strong mailing list partner.”

Terry Moss, Marketing Director - Atlanta Cutlery

“I’ve worked with Spectrum Data for the past eight years. I’ve always found their work to be accurate and timely. Whenever I’ve had a special request they have been very creative and responsive. It’s a pleasure working with them.”

Ray Slyper, Ray Slyper Associates

Recent Articles

Explore recent news, industry updates, contributed articles, and more from Spectrum Data and our partners.

Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July

By |July 6th, 2022|Categories: Marketing|

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates mean for you? Read more >>

Postal Reform Bill Delayed in Senate

By |February 24th, 2022|Categories: Marketing|

The House-passed bill to reform the U.S, Postal Service was delayed this week. The bill benefits all mailers by eliminating a requirement that the Postal Service prepay future retirement health benefits and allowing non-postal services as part of an agreement with state and local governments. It also requires that the Postal Service to deliver your mail six days of the week. Read more >>

Postal Hike Stop Catalogers Stuffing Mailboxes

By |January 27th, 2022|Categories: Marketing|

While the catalog mail volume is holding steady, the data processing necessary to get these catalogs into the mail is the opposite. Data files are coming from more disparate sources than ever before. Merging these files into a single mail stream is more challenging than it used to be. Read More >>

Get Your Mail To The Right People

OK, you’ve created a catalog. Great products. Smart pricing. Tight copy. Clean design. Now what?

Your next direct marketing challenge is to make sure the catalog gets into your customers’ hands. We’re here to help you with data cleansing and other direct marketing analysis and services for the cleanest lists and smoothest mailings.

CAN WE HELP? LET’S FIND OUT!

Call Us at 800-733-6567

Contact Us Today

For more information on Spectrum Data and a free consultation about your next project, please complete the form below or contact David Murray at:

Phone: 800-733-6567

Fax: 815-732-7035

Address: 131 North 3rd Street, Oregon IL 61061

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