Talk to us and choose a FREE offer: Segmentation or Matchback
HELPING YOU MAIL SMARTER
SPECTRUM DATA MAKES IT EASY FOR YOU
We’re a company with a tight focus: data quality management for the best direct marketing campaigns.
In addition to clean data, increased response rates and serious savings, here’s what you can expect from us.
From Our Clients
“I have worked with David Murray for many years and his service has always exceeded my expectations. He takes the time for quality checks on the data and then is flexible with our reporting needs. This is a perfect combination for us and we value Spectrum as one of our list service partners.”
“The segmentation strategy and suggestions we have received from Spectrum Data have been outstanding. We have seen a marked AOS increase among our best customers as a direct result of their work. I am happy to recommend Spectrum as a strong mailing list partner.”
“I’ve worked with Spectrum Data for the past eight years. I’ve always found their work to be accurate and timely. Whenever I’ve had a special request they have been very creative and responsive. It’s a pleasure working with them.”
Explore recent news, industry updates, contributed articles, and more from Spectrum Data and our partners.
AI and Machine Learning
AI and machine learning are dominating the news these days. Automated campaigns and dashboard reporting certainly play a role in making business decisions. What automation will not do is look at data with an eye to the human part of data processes. Beware of the pitfalls of automated campaign by making sure humans and automation work together. Click here for more details >>
Meet With The Postmaster General
Postage costs are most likely the #1 expense of a direct marketing mailer. We want to make sure you are aware of the opportunity to hear and interact with the Postmaster General in May 2023. You can personally make YOUR voice heard. USPS Postmaster General Louis DeJoy will be at the upcoming ACMA Conference in May. He will address your concerns, answer your questions, and update everyone on the progress of the Postal Service’s network transformation and Delivering For America plans.
Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July
USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates mean for you? Read more >>
Get Your Mail To The Right People
OK, you’ve created a catalog. Great products. Smart pricing. Tight copy. Clean design. Now what?
Your next direct marketing challenge is to make sure the catalog gets into your customers’ hands. We’re here to help you with data cleansing and other direct marketing analysis and services for the cleanest lists and smoothest mailings.
Contact Us Today
For more information on Spectrum Data and a free consultation about your next project, please complete the form below or contact David Murray at:
Address: 131 North 3rd Street, Oregon IL 61061