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IT’S PERSONAL FOR US.

We’re perfectionists at what we do, and it’s because we genuinely want our customers to succeed. It’s about helping people fix problems in their direct marketing campaigns that can ultimately improve their bottom line. The way we see it, their success is our success.

GET TO KNOW US

HELPING YOU MAIL SMARTER

Merge/Purge

Our proprietary process eliminates duplicates to save you money on printing and postage.

Merge/Purge

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Data Hygiene

We ensure your lists are free of non-deliverable addresses, ultimately improving your bottom line.

Data Hygiene

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Matchback

We match sales activity with the people you mail to so that we can measure your campaign’s success.

Matchback

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Database and Dashboards

Our BI dashboard system stores all of your data in one place for a complete view of your business.

Database and Dashboards

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Here is what you can expect

Clear Reports

Our reports are simple and
straightforward. We know because our clients tell us so.

Highest Standards

We move fast, we think on our feet, and we can develop a solution for any given problem.

Fast

Our work is accurate, and our
team gets the job done in a short turnaround time.

Great Customer Service

Relationships are important to us and a majority of our customers have been with us for years.

Guidance

When clients want to bounce
ideas off us, we’re game. We’ll help in any way we can.

Thorough

We’re perfectionists. Sometimes
we even catch things our clients miss, and they’re grateful for it.

Common Sense Pricing

We’re not the cheapest, but we’re not the steepest, either. We provide a lot for the price you pay.

Matchback

After a campaign is complete, we’ll help analyze the results so you can duplicate your successes.

From Our Clients

“I have worked with David Murray for many years and his service has always exceeded my expectations. He takes the time for quality checks on the data and then is flexible with our reporting needs. This is a perfect combination for us and we value Spectrum as one of our list service partners.”

Geoff Wolf, CEO - Wolf Direct

“The segmentation strategy and suggestions we have received from Spectrum Data have been outstanding. We have seen a marked AOS increase among our best customers as a direct result of their work. I am happy to recommend Spectrum as a strong mailing list partner.”

Terry Moss, Marketing Director - Atlanta Cutlery

“I’ve worked with Spectrum Data for the past eight years. I’ve always found their work to be accurate and timely. Whenever I’ve had a special request they have been very creative and responsive. It’s a pleasure working with them.”

Ray Slyper, Ray Slyper Associates

Recent Articles

Explore recent news, industry updates, contributed articles, and more from Spectrum Data and our partners.

Invest in Your people and Plan for Multiple Scenarios

By |June 11th, 2025|Categories: Marketing|

In “In Times of Uncertainty, Bet on Your People and Innovate,” Raghu Krishnaiah (COO, University of Phoenix) underscores that organizations navigating unpredictable environments should double down on their teams—prioritizing talent development, fostering agility and embedding innovation. He argues that businesses that keep moving forward, that continuously invest in and adapting their workforce, will outpace those that remain static. Read more >>

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An Opportunity to Offset the Increase in Postal Rates Expected in July, 2025

By |April 15th, 2025|Categories: Marketing|

On April 9th, 2025, The USPS filed a general rate case increase with the Postal Regulatory Commission to take effect on July 13th. Fortunately for mailers, an anticipated upcoming Catalog Insights/Primary Promotion represents an opportunity for all to completely offset the proposed increase. The rate case notice can be found here with the catalog promotion description beginning on page 50. We are hopeful that this promotion will be approved by the PRC and offer relief for the 2025 Fall/Holiday mailing season. Read more >>

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Get Your Mail To The Right People

OK, you’ve created a catalog. Great products. Smart pricing. Tight copy. Clean design. Now what?

Your next direct marketing challenge is to make sure the catalog gets into your customers’ hands. We’re here to help you with data cleansing and other direct marketing analysis and services for the cleanest lists and smoothest mailings.

CAN WE HELP? LET’S FIND OUT!

Call Us at 800-733-6567
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