Talk to us and choose a FREE offer: Segmentation or Matchback
HELPING YOU MAIL SMARTER
SPECTRUM DATA MAKES IT EASY FOR YOU
We’re a company with a tight focus: data quality management for the best direct marketing campaigns.
In addition to clean data, increased response rates and serious savings, here’s what you can expect from us.
From Our Clients
“I have worked with David Murray for many years and his service has always exceeded my expectations. He takes the time for quality checks on the data and then is flexible with our reporting needs. This is a perfect combination for us and we value Spectrum as one of our list service partners.”
“The segmentation strategy and suggestions we have received from Spectrum Data have been outstanding. We have seen a marked AOS increase among our best customers as a direct result of their work. I am happy to recommend Spectrum as a strong mailing list partner.”
“I’ve worked with Spectrum Data for the past eight years. I’ve always found their work to be accurate and timely. Whenever I’ve had a special request they have been very creative and responsive. It’s a pleasure working with them.”
Recent Articles
Explore recent news, industry updates, contributed articles, and more from Spectrum Data and our partners.
Print Catalogs Still Work
In 2010, an article from Chief Marketer website reviewed the basic value of matchbacks. Thirteen years later the content remains valid and the key point of the article more relevant than ever. “Those new and reactivated customers were probably seeing multi-platform messages all along, but they didn’t pull the trigger to purchase until a print catalog showed up in their mailboxes.” Read more >>
Using AI to Personalize your Customer Retention
There are many articles with helpful information regarding AI analyzing customer data, predicting behavior and personalizing experiences. Click here for a LinkedIn article we found interesting. One thing that is not mentioned here is the importance of a data foundation that is properly deduped and cleaned up for AI to leverage.
AI and Machine Learning
AI and machine learning are dominating the news these days. Automated campaigns and dashboard reporting certainly play a role in making business decisions. What automation will not do is look at data with an eye to the human part of data processes. Beware of the pitfalls of automated campaign by making sure humans and automation work together. Read more >>
Get Your Mail To The Right People
OK, you’ve created a catalog. Great products. Smart pricing. Tight copy. Clean design. Now what?
Your next direct marketing challenge is to make sure the catalog gets into your customers’ hands. We’re here to help you with data cleansing and other direct marketing analysis and services for the cleanest lists and smoothest mailings.
Contact Us Today
For more information on Spectrum Data and a free consultation about your next project, please complete the form below or contact David Murray at:
Phone: 800-733-6567
Fax: 815-732-7035
Address: 131 North 3rd Street, Oregon IL 61061