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HELPING YOU MAIL SMARTER
SPECTRUM DATA MAKES IT EASY FOR YOU
We’re a company with a tight focus: data quality management for the best direct marketing campaigns.
In addition to clean data, increased response rates and serious savings, here’s what you can expect from us.
From Our Clients
“I have worked with David Murray for many years and his service has always exceeded my expectations. He takes the time for quality checks on the data and then is flexible with our reporting needs. This is a perfect combination for us and we value Spectrum as one of our list service partners.”
“The segmentation strategy and suggestions we have received from Spectrum Data have been outstanding. We have seen a marked AOS increase among our best customers as a direct result of their work. I am happy to recommend Spectrum as a strong mailing list partner.”
“I’ve worked with Spectrum Data for the past eight years. I’ve always found their work to be accurate and timely. Whenever I’ve had a special request they have been very creative and responsive. It’s a pleasure working with them.”
Recent Articles
Explore recent news, industry updates, contributed articles, and more from Spectrum Data and our partners.
An Opportunity to Offset the Increase in Postal Rates Expected in July, 2025
On April 9th, 2025, The USPS filed a general rate case increase with the Postal Regulatory Commission to take effect on July 13th. Fortunately for mailers, an anticipated upcoming Catalog Insights/Primary Promotion represents an opportunity for all to completely offset the proposed increase. The rate case notice can be found here with the catalog promotion description beginning on page 50. We are hopeful that this promotion will be approved by the PRC and offer relief for the 2025 Fall/Holiday mailing season. Read more >>
Bad Data Can Create Havoc For Business
Forbes pointed out in 2022 that market research “estimates that the amount of data created over the next three years will be more than all the data created over the past 30 years.” We are already two years into the “next” three and feeling the effects of having to process significantly more data with our merge processes. The Forbes article link that follows addresses how this challenge extends well beyond the merge processes we work with every day. Read more >>
US Senators Supporting Mailers
We are watching the efforts of seven senators after they sent a letter to the Chairman Martinez and Members of the Board of Governors regarding the United States Postal Service. They mention that businesses rely on USPS services for their livelihood and success. Click below to read this important letter. Read more >>
Get Your Mail To The Right People
OK, you’ve created a catalog. Great products. Smart pricing. Tight copy. Clean design. Now what?
Your next direct marketing challenge is to make sure the catalog gets into your customers’ hands. We’re here to help you with data cleansing and other direct marketing analysis and services for the cleanest lists and smoothest mailings.
Ready to get started?
How Genesis Business Insights Works
Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.