From response analysis to data cleansing, we partner with our clients to solve their problems. When a new approach works in one direct marketing environment, we’ll spread the news to our other customers. When you turn to us for data management, don’t be surprised to hear us suggest a few things, like randomized key codes and more realistic matchback strategies. And if you have a new direct marketing idea, we won’t have to call the home office for permission. We are the home office.