Talk to us and choose a FREE offer: Segmentation or Matchback

Meet The Owners

Spectrum Data, a leading direct marketing company, was founded as a family-owned business in 1989. Owners David Murray and Ed Messenger continue to infuse a family atmosphere today as they work to support your successful direct marketing campaigns. From address validation to statistical analysis of data, we roll up our sleeves to get the job done. We leave bureaucracy to our competitors, providing you with high performing direct marketing help.

Ed Messenger
Ed Messenger
David Murray
David Murray

FAST, PROFESSIONAL
AND FRIENDLY

Rochelle Dyer is the backbone of Spectrum’s customer service team. She’s been supporting Spectrum’s customers and managing the workflow for over 10 years, so she’s extremely knowledgeable and can help answer a number of questions. When you work with us, you’ll experience first hand the speed and ease that makes Rochelle an invaluable part of Spectrum’s – and your – success.

Rochelle Dyer

Customer Service Manager

From Our Clients

“I have worked with David Murray for many years and his service has always exceeded my expectations. He takes the time for quality checks on the data and then is flexible with our reporting needs. This is a perfect combination for us and we value Spectrum as one of our list service partners.”

Geoff Wolf, CEO - Wolf Direct

“The segmentation strategy and suggestions we have received from Spectrum Data have been outstanding. We have seen a marked AOS increase among our best customers as a direct result of their work. I am happy to recommend Spectrum as a strong mailing list partner.”

Terry Moss, Marketing Director - Atlanta Cutlery

“I’ve worked with Spectrum Data for the past eight years. I’ve always found their work to be accurate and timely. Whenever I’ve had a special request they have been very creative and responsive. It’s a pleasure working with them.”

Ray Slyper, Ray Slyper Associates

A Partner You Can Trust

From response analysis to data cleansing, we partner with our clients to solve their problems. When a new approach works in one direct marketing environment, we’ll spread the news to our other customers. When you turn to us for data management, don’t be surprised to hear us suggest a few things, like randomized key codes and more realistic matchback strategies. And if you have a new direct marketing idea, we won’t have to call the home office for permission. We are the home office.

Ready to get started?

How Genesis Business Insights Works

Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.

800-733-6567 | info@spectrumdata.org


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