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An Opportunity to Offset the Increase in Postal Rates Expected in July, 2025
On April 9th, 2025, The USPS filed a general rate case increase with the Postal Regulatory Commission to take effect on July 13th. Fortunately for mailers, an anticipated upcoming Catalog Insights/Primary Promotion represents an opportunity for all to completely offset the proposed increase. The rate case notice can be found here with the catalog promotion description beginning on page 50. We are hopeful that this promotion will be approved by the PRC and offer relief for the 2025 Fall/Holiday mailing season. Read more >>
Bad Data Can Create Havoc For Business
Forbes pointed out in 2022 that market research “estimates that the amount of data created over the next three years will be more than all the data created over the past 30 years.” We are already two years into the “next” three and feeling the effects of having to process significantly more data with our merge processes. The Forbes article link that follows addresses how this challenge extends well beyond the merge processes we work with every day. Read more >>
US Senators Supporting Mailers
We are watching the efforts of seven senators after they sent a letter to the Chairman Martinez and Members of the Board of Governors regarding the United States Postal Service. They mention that businesses rely on USPS services for their livelihood and success. Click below to read this important letter. Read more >>
Data Driven Decisions
Data driven decisions have become the gold standard for the marketing world in recent times. Regardless of whether you are using data driven decisions for marketing, merchandising or information technology, it is critical to be sure the data is free of duplicate records and focused on growing sales. The article below is a good summary of a few of the ways data can be used for decision making. Read more >>
Print Catalogs Still Work
In 2010, an article from Chief Marketer website reviewed the basic value of matchbacks. Thirteen years later the content remains valid and the key point of the article more relevant than ever. “Those new and reactivated customers were probably seeing multi-platform messages all along, but they didn’t pull the trigger to purchase until a print catalog showed up in their mailboxes.” Read more >>
Using AI to Personalize your Customer Retention
There are many articles with helpful information regarding AI analyzing customer data, predicting behavior and personalizing experiences. Click here for a LinkedIn article we found interesting. One thing that is not mentioned here is the importance of a data foundation that is properly deduped and cleaned up for AI to leverage.
AI and Machine Learning
AI and machine learning are dominating the news these days. Automated campaigns and dashboard reporting certainly play a role in making business decisions. What automation will not do is look at data with an eye to the human part of data processes. Beware of the pitfalls of automated campaign by making sure humans and automation work together. Read more >>
Meet With The Postmaster General
Postage costs are most likely the #1 expense of a direct marketing mailer. We want to make sure you are aware of the opportunity to hear and interact with the Postmaster General in May 2023. You can personally make YOUR voice heard. USPS Postmaster General Louis DeJoy will be at the upcoming ACMA Conference in May. He will address your concerns, answer your questions, and update everyone on the progress of the Postal Service’s network transformation and Delivering For America plans. Read More >>
Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July
USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates mean for you? Read more >>
Postal Reform Bill Delayed in Senate
The House-passed bill to reform the U.S, Postal Service was delayed this week. The bill benefits all mailers by eliminating a requirement that the Postal Service prepay future retirement health benefits and allowing non-postal services as part of an agreement with state and local governments. It also requires that the Postal Service to deliver your mail six days of the week. Read more >>
Postal Hike Stop Catalogers Stuffing Mailboxes
While the catalog mail volume is holding steady, the data processing necessary to get these catalogs into the mail is the opposite. Data files are coming from more disparate sources than ever before. Merging these files into a single mail stream is more challenging than it used to be. Read More >>
Postal Rate Hike – We Need Your Help
How to Help - The Postal Regulatory Commission (PRC) the government agency that oversees the US Postal Service, issued a final ruling in its 10-year review of the postal pricing system. Read More >>
Breakthrough Creative: Part 8 (jschmid.com)
Read Part 8 of the 8-part series and learn about 5 Ways to Get Creative with Data.
EPR Latest Liability on the Horizon
ACMA has been monitoring the fast-moving development of EPR or Extended Producer Responsibility, which if unchecked could cost you money.
Breakthrough Creative: Part 7 (jschmid.com)
Read Part 7 of the 8-part series and learn about Research...for a Creative Edge.
Breakthrough Creative: Part 6 (jschmid.com)
Read Part 6 of the 8-part series and learn about Photography.
Breakthrough Creative: Part 5 (jschmid.com)
Read Part 5 of the 8-part series and learn The Art of the CTA.
Breakthrough Creative: Part 4 (jschmid.com)
Read Part 4 of the 8-part series and learn five tips to help you create copy that truly engages.
Breakthrough Creative: Part 3 (jschmid.com)
Read Part 3 of the 8-part series and learn about the simplicity of art.
Breakthrough Creative: Part 2 (jschmid.com)
Read Part 2 of the 8-part series and learn about the physics of creative.
Breakthrough Creative: Part 1 (jschmid.com)
Read Part 1 of the 8-part series and learn how to use storytelling effectively.
Direct Mail in Covid-19 Times: Big Changes Right Now
Part Three: The two biggest opportunities to keep in mind.
Direct Mail in Covid-19 Times: Elements That Are Different
Part Two: Let’s look at elements that are different for mail strategies in these unexpected times.
Direct Mail in Covid-19 Times: Elements That Remain the Same
Part One: Postage costs still make direct mail a very expensive marketing tactic. Let’s look at elements that remain the same for mail strategies in these unexpected times.
So Many Conferences, So Little Time
Marketing realities are changing rapidly and all businesses are under pressure to rise above competition. What conferences are the best to make sure you are on the cutting edge of new ideas and strategies?
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How Genesis Business Insights Works
Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.