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US Senators Supporting Mailers

By |May 6th, 2024|

We are watching the efforts of seven senators after they sent a letter to the Chairman Martinez and Members of the Board of Governors regarding the United States Postal Service. They mention that businesses rely on USPS services for their livelihood and success. Click below to read this important letter.Read more >>

  • data driven decisions

Data Driven Decisions

By |February 27th, 2024|

Data driven decisions have become the gold standard for the marketing world in recent times. Regardless of whether you are using data driven decisions for marketing, merchandising or information technology, it is critical to be sure the data is free of duplicate records and focused on growing sales. The article below is a good summary of a few of the ways data can be used for decision making. Read more >>

  • Print Catalogs Still Work

Print Catalogs Still Work

By |October 11th, 2023|

In 2010, an article from Chief Marketer website reviewed the basic value of matchbacks. Thirteen years later the content remains valid and the key point of the article more relevant than ever. “Those new and reactivated customers were probably seeing multi-platform messages all along, but they didn’t pull the trigger to purchase until a print catalog showed up in their mailboxes.” Read more >>

  • How to use AI to personalize customer retention

Using AI to Personalize your Customer Retention

By |August 16th, 2023|

There are many articles with helpful information regarding AI analyzing customer data, predicting behavior and personalizing experiences. Click here for a LinkedIn article we found interesting. One thing that is not mentioned here is the importance of a data foundation that is properly deduped and cleaned up for AI to leverage.

  • AI and Machine Learning

AI and Machine Learning

By |May 19th, 2023|

AI and machine learning are dominating the news these days. Automated campaigns and dashboard reporting certainly play a role in making business decisions. What automation will not do is look at data with an eye to the human part of data processes. Beware of the pitfalls of automated campaign by making sure humans and automation work together. Read more >>

  • Meet the Postmaster

Meet With The Postmaster General

By |March 9th, 2023|

Postage costs are most likely the #1 expense of a direct marketing mailer. We want to make sure you are aware of the opportunity to hear and interact with the Postmaster General in May 2023. You can personally make YOUR voice heard. USPS Postmaster General Louis DeJoy will be at the upcoming ACMA Conference in May. He will address your concerns, answer your questions, and update everyone on the progress of the Postal Service’s network transformation and Delivering For America plans. Read More >>

  • usps rate increase July 2022

Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July

By |July 6th, 2022|

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates mean for you? Read more >>

Postal Reform Bill Delayed in Senate

By |February 24th, 2022|

The House-passed bill to reform the U.S, Postal Service was delayed this week. The bill benefits all mailers by eliminating a requirement that the Postal Service prepay future retirement health benefits and allowing non-postal services as part of an agreement with state and local governments. It also requires that the Postal Service to deliver your mail six days of the week. Read more >>

Postal Hike Stop Catalogers Stuffing Mailboxes

By |January 27th, 2022|

While the catalog mail volume is holding steady, the data processing necessary to get these catalogs into the mail is the opposite. Data files are coming from more disparate sources than ever before. Merging these files into a single mail stream is more challenging than it used to be. Read More >>

Postal Rate Hike – We Need Your Help

By |February 18th, 2021|

How to Help - The Postal Regulatory Commission (PRC) the government agency that oversees the US Postal Service, issued a final ruling in its 10-year review of the postal pricing system. Read More >>

EPR Latest Liability on the Horizon

By |December 17th, 2020|

ACMA has been monitoring the fast-moving development of EPR or Extended Producer Responsibility, which if unchecked could cost you money.

So Many Conferences, So Little Time

By |December 25th, 2019|

Marketing realities are changing rapidly and all businesses are under pressure to rise above competition. What conferences are the best to make sure you are on the cutting edge of new ideas and strategies?

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How Genesis Business Insights Works

Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.

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