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Using AI to Personalize your Customer Retention
There are many articles with helpful information regarding AI analyzing customer data, predicting behavior and personalizing experiences. Click here>> for a LinkedIn article we found interesting. One thing that is not mentioned here is the importance of a data foundation that is properly deduped and cleaned up for AI to leverage.
AI and Machine Learning
AI and machine learning are dominating the news these days. Automated campaigns and dashboard reporting certainly play a role in making business decisions. What automation will not do is look at data with an eye to the human part of data processes. Beware of the pitfalls of automated campaign by making sure humans and automation work together. Click here for more details >>
Meet With The Postmaster General
Postage costs are most likely the #1 expense of a direct marketing mailer. We want to make sure you are aware of the opportunity to hear and interact with the Postmaster General in May 2023. You can personally make YOUR voice heard. USPS Postmaster General Louis DeJoy will be at the upcoming ACMA Conference in May. He will address your concerns, answer your questions, and update everyone on the progress of the Postal Service’s network transformation and Delivering For America plans.
Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July
USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates mean for you? Read more >>
Postal Reform Bill Delayed in Senate
The House-passed bill to reform the U.S, Postal Service was delayed this week. The bill benefits all mailers by eliminating a requirement that the Postal Service prepay future retirement health benefits and allowing non-postal services as part of an agreement with state and local governments. It also requires that the Postal Service to deliver your mail six days of the week. Read more >>
Postal Hike Stop Catalogers Stuffing Mailboxes
While the catalog mail volume is holding steady, the data processing necessary to get these catalogs into the mail is the opposite. Data files are coming from more disparate sources than ever before. Merging these files into a single mail stream is more challenging than it used to be. Read More >>
Postal Rate Hike – We Need Your Help
How to Help - The Postal Regulatory Commission (PRC) the government agency that oversees the US Postal Service, issued a final ruling in its 10-year review of the postal pricing system.
Breakthrough Creative: Part 8 (jschmid.com)
Read Part 8 of the 8-part series and learn about 5 Ways to Get Creative with Data.
EPR Latest Liability on the Horizon
ACMA has been monitoring the fast-moving development of EPR or Extended Producer Responsibility, which if unchecked could cost you money.
Breakthrough Creative: Part 7 (jschmid.com)
Read Part 7 of the 8-part series and learn about Research...for a Creative Edge.
Breakthrough Creative: Part 6 (jschmid.com)
Read Part 6 of the 8-part series and learn about Photography.
Breakthrough Creative: Part 5 (jschmid.com)
Read Part 5 of the 8-part series and learn The Art of the CTA.
Breakthrough Creative: Part 4 (jschmid.com)
Read Part 4 of the 8-part series and learn five tips to help you create copy that truly engages.
Breakthrough Creative: Part 3 (jschmid.com)
Read Part 3 of the 8-part series and learn about the simplicity of art.
Breakthrough Creative: Part 2 (jschmid.com)
Read Part 2 of the 8-part series and learn about the physics of creative.
Breakthrough Creative: Part 1 (jschmid.com)
Read Part 1 of the 8-part series and learn how to use storytelling effectively.
Direct Mail in Covid-19 Times: Big Changes Right Now
Part Three: The two biggest opportunities to keep in mind.
Direct Mail in Covid-19 Times: Elements That Are Different
Part Two: Let’s look at elements that are different for mail strategies in these unexpected times.
Direct Mail in Covid-19 Times: Elements That Remain the Same
Part One: Postage costs still make direct mail a very expensive marketing tactic. Let’s look at elements that remain the same for mail strategies in these unexpected times.
So Many Conferences, So Little Time
Marketing realities are changing rapidly and all businesses are under pressure to rise above competition. What conferences are the best to make sure you are on the cutting edge of new ideas and strategies?
Contact Us Today
For more information on Spectrum Data and a free consultation about your next project, please complete the form below or contact David Murray at:
Phone: 800-733-6567
Fax: 815-732-7035
Address: 131 North 3rd Street, Oregon IL 61061