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So far Spectrum Data has created 9 blog entries.

US Senators Supporting Mailers

By |2024-05-10T09:47:40-05:00May 6th, 2024|Categories: Marketing|

We are watching the efforts of seven senators after they sent a letter to the Chairman Martinez and Members of the Board of Governors regarding the United States Postal Service. They mention that businesses rely on USPS services for their livelihood and success. Click below to read this important letter.Read more >>

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Data Driven Decisions

By |2024-05-06T13:22:12-05:00February 27th, 2024|Categories: Marketing|

Data driven decisions have become the gold standard for the marketing world in recent times. Regardless of whether you are using data driven decisions for marketing, merchandising or information technology, it is critical to be sure the data is free of duplicate records and focused on growing sales. The article below is a good summary of a few of the ways data can be used for decision making. Read more >>

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Print Catalogs Still Work

By |2024-05-06T13:12:51-05:00October 11th, 2023|Categories: Marketing|

In 2010, an article from Chief Marketer website reviewed the basic value of matchbacks. Thirteen years later the content remains valid and the key point of the article more relevant than ever. “Those new and reactivated customers were probably seeing multi-platform messages all along, but they didn’t pull the trigger to purchase until a print catalog showed up in their mailboxes.” Read more >>

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Using AI to Personalize your Customer Retention

By |2024-05-06T13:12:51-05:00August 16th, 2023|Categories: Marketing|

There are many articles with helpful information regarding AI analyzing customer data, predicting behavior and personalizing experiences. Click here for a LinkedIn article we found interesting. One thing that is not mentioned here is the importance of a data foundation that is properly deduped and cleaned up for AI to leverage.

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AI and Machine Learning

By |2024-05-06T13:12:51-05:00May 19th, 2023|Categories: Marketing|

AI and machine learning are dominating the news these days. Automated campaigns and dashboard reporting certainly play a role in making business decisions. What automation will not do is look at data with an eye to the human part of data processes. Beware of the pitfalls of automated campaign by making sure humans and automation work together. Read more >>

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Meet With The Postmaster General

By |2024-05-06T13:12:51-05:00March 9th, 2023|Categories: Marketing|

Postage costs are most likely the #1 expense of a direct marketing mailer. We want to make sure you are aware of the opportunity to hear and interact with the Postmaster General in May 2023. You can personally make YOUR voice heard. USPS Postmaster General Louis DeJoy will be at the upcoming ACMA Conference in May. He will address your concerns, answer your questions, and update everyone on the progress of the Postal Service’s network transformation and Delivering For America plans. Read More >>

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Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July

By |2024-05-06T13:12:51-05:00July 6th, 2022|Categories: Marketing|

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates mean for you? Read more >>

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Postal Reform Bill Delayed in Senate

By |2024-05-06T13:12:52-05:00February 24th, 2022|Categories: Marketing|

The House-passed bill to reform the U.S, Postal Service was delayed this week. The bill benefits all mailers by eliminating a requirement that the Postal Service prepay future retirement health benefits and allowing non-postal services as part of an agreement with state and local governments. It also requires that the Postal Service to deliver your mail six days of the week. Read more >>

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Postal Hike Stop Catalogers Stuffing Mailboxes

By |2024-05-06T13:12:52-05:00January 27th, 2022|Categories: Marketing|

While the catalog mail volume is holding steady, the data processing necessary to get these catalogs into the mail is the opposite. Data files are coming from more disparate sources than ever before. Merging these files into a single mail stream is more challenging than it used to be. Read More >>

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