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So far Spectrum Data has created 6 blog entries.

Using AI to Personalize your Customer Retention

By |2023-08-22T12:30:44-05:00August 16th, 2023|Categories: Marketing|

There are many articles with helpful information regarding AI analyzing customer data, predicting behavior and personalizing experiences. Click here>> for a LinkedIn article we found interesting. One thing that is not mentioned here is the importance of a data foundation that is properly deduped and cleaned up for AI to leverage.

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AI and Machine Learning

By |2023-05-19T07:50:24-05:00May 19th, 2023|Categories: Marketing|

AI and machine learning are dominating the news these days. Automated campaigns and dashboard reporting certainly play a role in making business decisions. What automation will not do is look at data with an eye to the human part of data processes. Beware of the pitfalls of automated campaign by making sure humans and automation work together. Click here for more details >>

Meet With The Postmaster General

By |2023-03-09T12:22:39-06:00March 9th, 2023|Categories: Marketing|

Postage costs are most likely the #1 expense of a direct marketing mailer. We want to make sure you are aware of the opportunity to hear and interact with the Postmaster General in May 2023. You can personally make YOUR voice heard. USPS Postmaster General Louis DeJoy will be at the upcoming ACMA Conference in May. He will address your concerns, answer your questions, and update everyone on the progress of the Postal Service’s network transformation and Delivering For America plans.

Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July

By |2022-07-06T12:35:38-05:00July 6th, 2022|Categories: Marketing|

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates mean for you? Read more >>

Postal Reform Bill Delayed in Senate

By |2022-02-26T07:46:37-06:00February 24th, 2022|Categories: Marketing|

The House-passed bill to reform the U.S, Postal Service was delayed this week. The bill benefits all mailers by eliminating a requirement that the Postal Service prepay future retirement health benefits and allowing non-postal services as part of an agreement with state and local governments. It also requires that the Postal Service to deliver your mail six days of the week. Read more >>

Postal Hike Stop Catalogers Stuffing Mailboxes

By |2022-01-27T17:11:30-06:00January 27th, 2022|Categories: Marketing|

While the catalog mail volume is holding steady, the data processing necessary to get these catalogs into the mail is the opposite. Data files are coming from more disparate sources than ever before. Merging these files into a single mail stream is more challenging than it used to be. Read More >>

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