I’ve spent the last 35 years of my life doing one thing—thinking of creative ways for brands to get noticed. This includes crafting campaigns that connect emotionally with people, designing experiences online and offline that delight the customer, and telling brand stories that make people want to be a part ofsomething, not just buysomething. And I’ve had the honor of doing it for some of the coolest brands in the world.


 

Read Part 1 of the 8-part series and learn how to use storytelling effectively: https://www.jschmid.com/blog/breakthrough-creative-storytelling/

Author: Brent Niemuth, President / CCO