What if I told you it’s possible to increase response by 5% or more? Sometimes returning to the proven foundations of effective catalog design can make that happen. Yes, the role of the catalog has changed over the last 10 years – dramatically. But what hasn’t changed is the basic human physics of how we process information. Let’s revisit the tried, true and tested techniques that every creative team should know. We guarantee that when you sharpen your creative skills, you’re better positioned for breakthrough results.
Read Part 2 of the 8-part series and learn about the physics of creative: Read Full Article >>
Author: Lois Brayfield, CEO
The team at J.Schmid are specialists in direct marketing creative. We understand, better than most agencies, how the direct model works. We also understand that data alone can’t deliver a human message that connects emotionally. That’s where our creative chops take over. If you’re a digitally-native brand considering using the power of direct mail for the first time, give us a call. You won’t find a better direct-to-consumer agency. If you’re already using direct mail, we’ll show you new ways to integrate print with your digital efforts for a seamless brand experience. info@jschmid.com |
T: 913-236-8988 |
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