Simplicity in marketing isn’t easy to achieve but making engagement easy can be fairly simple. That sentence is a brain twister, right? Let me untangle the words. ‘Simple’ and ‘Easy’ are two different things, and both are critically important when it comes to effective marketing. Simple means making something uncomplicated, like expressing a brand proposition in just a few words. Easy means achieving something without effort, like creating an intuitive check-out funnel. The two concepts of simplicity and ease have been foundational in successful marketing for a long time. But if you consider that consumer attention span is only about 8 seconds, (down 30% from 2000), it makes focusing on simplicity and ease imperative.
Read Part 3 of the 8-part series and learn about the art of simplicity: Read Full Article >>
Author: Neal Schuler, VP Creative Director
The team at J.Schmid are specialists in direct marketing creative. We understand, better than most agencies, how the direct model works. We also understand that data alone can’t deliver a human message that connects emotionally. That’s where our creative chops take over. If you’re a digitally-native brand considering using the power of direct mail for the first time, give us a call. You won’t find a better direct-to-consumer agency. If you’re already using direct mail, we’ll show you new ways to integrate print with your digital efforts for a seamless brand experience. email@example.com |
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