Why do brands spend so much time and money on photoshoots? Because images matter a lot in marketing. The brain processes pictures first.

But words matter, too. Alongside those great photos and great design is the copy on the page or screen. And this copy must be interesting, thoughtful and relevant. Most importantly, it must be engaging – driving your reader to take a very specific action (shop, donate, learn more, you get the idea).

Sounds time-consuming to come up with just the right words, doesn’t it? It is. But like the fabulous photos your brand captures, engaging copy is another investment that’s well worth it. Because action from your reader means dolla dolla bills for your brand.


Read Part 4 of the 8-part series and learn five tips to help you create copy that truly engages: https://www.jschmid.com/blog/breakthrough-creative-gimme-5/

Author: Kelsey Finley, Strategic Copywriter