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INSIGHTS FOR BETTER BUSINESS DECISIONS YOUR WAY
Genesis Business Insights is a SaaS business intelligence platform that unifies marketing and inventory data to revolutionize insight for better business decisions, bringing revenue performance to new heights.
GENESIS BUSINESS INSIGHTS & MARKETING
Marketers today are faced with more channels than ever before to reach new, existing, and prospective customers. Bring together performance data from all channels, including the company website, Search Engine Optimization (SEO), email marketing, direct mail, print advertising, online advertising, and more, into one centralized view.
With Genesis Business Insights, business owners and CEO’s can analyze cross-channel marketing performance to determine how email campaigns support new or existing customer business. We help businesses understand the marketing channels that best result in both new and existing customer sales using their own key performance indicators. With interactive reports, business owners can better evaluate customer segments, buying patterns, and personas to identify how to position products online for greater sales revenue.
OUR DIFFERENCE, YOUR DATA
Genesis Business Insights is the only business intelligence platform built by a team with more than 30 years of data hygiene and deduping software expertise. See the difference and improvements possible with an accurate view of customer accounts only Genesis Business Insights can provide. When data points are not integrated through Genesis Business Insights, repeat customer accounts may be inaccurately created, causing errors in marketing and merchandising performance reports.
PEOPLE THAT LOVE GENESIS BUSINESS INSIGHTS
“Genesis has helped my marketing team reallocate our budget and focus on the channels generating the highest quality leads, which have increased 110% within only 60 days! Our sales and marketing teams are working together more effectively than ever before”
“Genesis Business Insights has helped my marketing team reallocate our budget and focus on the channels generating the highest quality leads, which have increased 110% within only 60 days! Our sales and marketing teams are working together more effectively than ever before.”
“Now after using Genesis Business Insights for only three months, our eCommerce store has more accurate inventory tracking and better visibility. We are able to proactively automate the restock and supply chain processes.”
“Genesis Business Insights offers truly seamless integration to our NetSuite CRM, which enables our employees to generate and configure their own marketing, sales, and merchandising reports. The time and money we save allows me to focus on other projects that help keep our company automated and efficient.”
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How Genesis Business Insights Works
Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.