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In today’s hyper-competitive, internet-savvy environment, data management has never been more important. That’s why you need an experienced partner who will ask the right questions to quickly get you where you need to go.

From Our Clients

I came on board with A.M. Leonard about 2 years ago, and right away was welcomed by Spectrum and debriefed as to where our lists stand, and other opportunities they thought were possible. Their eagerness and enthusiasm made a strong impression on me. As our business partner, their professionalism and passion towards helping us succeed has made my job easier, and has helped us increase sales. The value-adds and insights they share, the hard work and due diligence they exert, the meticulous accuracy and attention to detail they commit while always being on-time – all make them a valuable and trusted team player. I look forward to our continued relationship with more collaboration to further help our business grow.



Data hygiene is essential in the United States, where more than 35 million people – more than 11 percent of the population – move every year, according to the U.S.Census Bureau.

Our postal address validation services offer a comprehensive data hygiene program that includes everything you need to stay in front of your customers. 48 Month NCOALink, DSF, CASS, LACS and Deceased Suppression processing are some of the tools we use to keep your direct marketing message on target.

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How Genesis Business Insights Works

Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.

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