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RFM List Segmentation

We’ll help you get your direct mail pieces into the hands of your best customers

Direct mail list segmentation is one of the most important direct marketing processes to ensure your direct mailers reach your best customers.

What is mail list segmentation? We utilize RFM analysis to determine which customers have made the most recent and frequent purchases with the highest value orders over time. We can help you expand your mail list segmentation to identify the most popular products or product categories, or break out how customers like to shop: online, in retail stores, via phone or mail ordering, or through multi-channels. Armed with this direct mail list segmentation intelligence, you can make the most informed decisions about how to send your direct mail pieces to your best customers.

We can help you segment your direct marketing list to increase revenue and reduce your direct mail costs. Call 800-733-6567 today for a free consultation.