In today’s hyper-competitive, internet-savvy environment, data management has never been more important. That’s why you need an experienced partner who will ask the right questions to quickly get you where you need to go.
Your Address, Your Way
Our matchback programs utilize both bill to and ship to addresses with best or last match logic to give you the best results.
Multiple Matching Levels
No black box here! individual, bill to ship to and pass along logic are standard processing and incorporated into your reporting.
Detail Level Return Files
Your original transactions are returned with detail level matchback information including matching level, address matched to and source code.
We’ve been told our reports are the best on the market. Easy to use and easy to understand.
From Our Clients
“When we saw that Spectrum Data was offering a free matchback program, we were skeptical. That was then. Now that we can connect the dots between mailings and orders, we are changing how we are targeting specific segments. The numbers are telling us that we are moving in the right direction. We are sticking with Spectrum Data for matchback and other analytics services for the long term. Thanks David.”
BILL DEVAL, PLANT MANAGER - SEEDS OF CHANGE
GET THE RESULTS YOU WANT
With our proprietary matchback response analysis, you can measure the success of your direct mail
Our response and analysis services determine the effectiveness of your direct marketing efforts by matching your direct mail campaign catalog and postcard mailings with your orders and leads. This detailed campaign analysis segments your customers and responses into meaningful groups and time periods to determine who your best customers are, when to mail them again and how much of your marketing budget you should spend on your next direct response campaign. We provide a detailed marketing analysis report for a whole season, or we can prepare a response analysis report for an individual direct marketing campaign.
Contact Us Today
For more information on Spectrum Data and a free consultation about your next project, please complete the form below or contact David Murray at: