Talk to us and choose a FREE offer: Segmentation or Matchback

WE’VE GOT THIS

In today’s hyper-competitive, internet-savvy environment, data management has never been more important.  That’s why you need an experienced partner who will ask the right questions to quickly get you where you need to go.

From Our Clients

“When we saw that Spectrum Data was offering a free matchback program, we were skeptical. That was then. Now that we can connect the dots between mailings and orders, we are changing how we are targeting specific segments. The numbers are telling us that we are moving in the right direction. We are sticking with Spectrum Data for matchback and other analytics services for the long term. Thanks David.”

BILL DEVAL, PLANT MANAGER - SEEDS OF CHANGE

GET THE RESULTS YOU WANT

With our proprietary matchback response analysis, you can measure the success of your direct mail
campaigns.

Our response and analysis services determine the effectiveness of your direct marketing efforts by matching your direct mail campaign catalog and postcard mailings with your orders and leads. This detailed campaign analysis segments your customers and responses into meaningful groups and time periods to determine who your best customers are, when to mail them again and how much of your marketing budget you should spend on your next direct response campaign. We provide a detailed marketing analysis report for a whole season, or we can prepare a response analysis report for an individual direct marketing campaign.

Ready to get started?

How Genesis Business Insights Works

Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.

800-733-6567 | info@spectrumdata.org


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