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WE’VE GOT THIS
In today’s hyper-competitive, internet-savvy environment, data management has never been more important. That’s why you need an experienced partner who will ask the right questions to quickly get you where you need to go.
From Our Clients
“Spectrum has done an excellent job of helping us scrub our data. The first merge purge they did for us removed an additional 8,000 duplicates, which translated to a savings of over $6,000 in printing and mailing fees. We continue to use Spectrum to keep our lists clean and get the most bang for our mailing dollar.”
“I have worked with David Murray for many years and his service has always exceeded my expectations. He takes the time for quality checks on the data and then is flexible with our reporting needs. This is a perfect combination for us and we value Spectrum as one of our list service partners.”
GET THE RESULTS YOU WANT
Data management efforts do not end with direct mail list segmentation. Our duplicate search processing, often called dedupe or data deduplication, will help you merge and purge your mailing list for clean data. A duplicate check of your data is a critical money-saver, eliminating as much as 5 percent of your customer list due to duplicate names and addresses. Our B2B data merge and purge services help ensure that the most critical team members of a business receive your direct marketing mailers.
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How Genesis Business Insights Works
Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.