A NEW LEVEL
Our proprietary process is faster and more accurate, which means better results.
In today’s hyper-competitive, internet-savvy environment, data management has never been more important.
That’s why you need an experienced partner who will ask the right questions to quickly get you where you need to go.
“When we saw that Spectrum Data was offering a free matchback program, we were
skeptical. That was then. Now that we can connect the dots between mailings and
orders, we are changing how we are targeting specific segments. The numbers are
telling us that we are moving in the right direction. We are sticking with Spectrum
Data for matchback and other analytics services for the long term. Thanks David.”
BILL DEVAL, PLANT MANAGER
SEEDS OF CHANGE
With our proprietary matchback response analysis, you can measure the success of your direct mail
Our response and analysis services determine the effectiveness of your direct marketing efforts by matching
your direct mail campaign catalog and postcard mailings with your orders and leads. This detailed campaign
analysis segments your customers and responses into meaningful gorups and time periods to determine who
your best customers are, when to mail them again and how much of your marketing budget you should spend
on your next direct response campaign. We provide a detailed marketing analysis report for a whole season,
or we can prepare a response analysis report for an individual direct marketing campaign.