Talk to us and choose a FREE offer: Segmentation or Matchback

CALL 1-800-733-6567

 

We’ve Got This

In today’s hyper-competitive, internet-savvy environment, data management has never been more important.
That’s why you need an experienced partner who will ask the right questions to quickly get you where you need to go.

  • icon13

    Your Address, Your Way

    Our matchback programs
    utilize both bill to and ship to
    addresses with best or last
    match logic to give you the best
    results.

  • icon14

    Multiple Matching Levels

    No black box here! individual,
    bill to ship to and pass along
    logic are standard processing
    and incorporated into your
    reporting.

  • icon15

    Detail Level Return Files

    Your original transactions
    are returned with detail
    level matchback information
    including matching level,
    address matched to and source
    code.

  • icon8

    Reporting

    We’ve been told our reports are
    the best on the market. Easy to
    use and easy to understand.

client

Our Clients Say

“When we saw that Spectrum Data was offering a free matchback program, we were
skeptical. That was then. Now that we can connect the dots between mailings and
orders, we are changing how we are targeting specific segments. The numbers are
telling us that we are moving in the right direction. We are sticking with Spectrum
Data for matchback and other analytics services for the long term. Thanks David.”

BILL DEVAL, PLANT MANAGER
SEEDS OF CHANGE

Get The Results You Want

With our proprietary matchback response analysis, you can measure the success of your direct mail
campaigns.

Our response and analysis services determine the effectiveness of your direct marketing efforts by matching
your direct mail campaign catalog and postcard mailings with your orders and leads. This detailed campaign
analysis segments your customers and responses into meaningful gorups and time periods to determine who
your best customers are, when to mail them again and how much of your marketing budget you should spend
on your next direct response campaign. We provide a detailed marketing analysis report for a whole season,
or we can prepare a response analysis report for an individual direct marketing campaign.

down-arrow

DISCOVER THE BENEFITS
OF MATCHBACK TODAY