A direct mail response testing plan is the difference between a good campaign and an outstanding one

Direct mail testing helps you quantify the potential of your direct mail campaigns. You can utilize direct marketing testing to evaluate your direct mail piece design, your promotions or your direct response messaging. A properly designed and implemented direct mail test plan helps you determine how to maximize your direct marketing spend.

Call us now at 800-733-6567 to learn how we can integrate your direct response testing plans with our data hygiene, duplicate search processing merge/purge and matchback response analysis products.

Testing can be tricky; it’s easy to get caught up in so many details that test results get muddy. Spectrum helped us hone our testing strategy and build a clear, concise plan and RFM model for measuring response. We have definitely seen improvements since we put the plan into place, and now we test and accurately measure EVERY direct mail campaign. Response – and revenue – is up.
Nile Duppstadt II, Vice President
The Critical Thinking Co.