A direct mail response testing plan is the difference between a good campaign and an outstanding one
Direct mail testing helps you quantify the potential of your direct mail campaigns. You can utilize direct marketing testing to evaluate your direct mail piece design, your promotions or your direct response messaging. A properly designed and implemented direct mail test plan helps you determine how to maximize your direct marketing spend.
Call us now at 800-733-6567 to learn how we can integrate your direct response testing plans with our data hygiene, duplicate search processing merge/purge and matchback response analysis products.