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Talk to us and choose a FREE offer: Segmentation or Matchback

IT’S PERSONAL FOR US.

We’re perfectionists at what we do, and it’s because we genuinely want our customers to succeed. It’s about helping people fix problems in their direct marketing campaigns that can ultimately improve their bottom line. The way we see it, their success is our success.

HELPING YOU MAIL SMARTER

Merge/Purge

Our proprietary process eliminates duplicates to save you money on printing and postage.

Merge/Purge

Data Hygiene

We ensure your lists are free of non-deliverable addresses, ultimately improving your bottom line.

Data Hygiene

Matchback

We match sales activity with the people you mail to so that we can measure your campaign’s success.

Matchback

Database and Dashboards

Our BI dashboard system stores all of your data in one place for a complete view of your business.

Database and Dashboards

SPECTRUM DATA MAKES IT EASY FOR YOU

We’re a company with a tight focus: data quality management for the best direct marketing campaigns.
In addition to clean data, increased response rates and serious savings, here’s what you can expect from us.

From Our Clients

“I have worked with David Murray for many years and his service has always exceeded my expectations. He takes the time for quality checks on the data and then is flexible with our reporting needs. This is a perfect combination for us and we value Spectrum as one of our list service partners.”

Geoff Wolf, CEO - Wolf Direct

“The segmentation strategy and suggestions we have received from Spectrum Data have been outstanding. We have seen a marked AOS increase among our best customers as a direct result of their work. I am happy to recommend Spectrum as a strong mailing list partner.”

Terry Moss, Marketing Director - Atlanta Cutlery

“I’ve worked with Spectrum Data for the past eight years. I’ve always found their work to be accurate and timely. Whenever I’ve had a special request they have been very creative and responsive. It’s a pleasure working with them.”

Ray Slyper, Ray Slyper Associates

Recent Articles

Explore recent news, industry updates, contributed articles, and more from Spectrum Data and our partners.

Using AI to Personalize your Customer Retention

By |August 16th, 2023|Categories: Marketing|

There are many articles with helpful information regarding AI analyzing customer data, predicting behavior and personalizing experiences. Click here for a LinkedIn article we found interesting. One thing that is not mentioned here is the importance of a data foundation that is properly deduped and cleaned up for AI to leverage.

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AI and Machine Learning

By |May 19th, 2023|Categories: Marketing|

AI and machine learning are dominating the news these days. Automated campaigns and dashboard reporting certainly play a role in making business decisions. What automation will not do is look at data with an eye to the human part of data processes. Beware of the pitfalls of automated campaign by making sure humans and automation work together. Read more >>

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Meet With The Postmaster General

By |March 9th, 2023|Categories: Marketing|

Postage costs are most likely the #1 expense of a direct marketing mailer. We want to make sure you are aware of the opportunity to hear and interact with the Postmaster General in May 2023. You can personally make YOUR voice heard. USPS Postmaster General Louis DeJoy will be at the upcoming ACMA Conference in May. He will address your concerns, answer your questions, and update everyone on the progress of the Postal Service’s network transformation and Delivering For America plans. Read More >>

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Get Your Mail To The Right People

OK, you’ve created a catalog. Great products. Smart pricing. Tight copy. Clean design. Now what?

Your next direct marketing challenge is to make sure the catalog gets into your customers’ hands. We’re here to help you with data cleansing and other direct marketing analysis and services for the cleanest lists and smoothest mailings.

CAN WE HELP? LET’S FIND OUT!

Ready to get started?

How Genesis Business Insights Works

Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.

800-733-6567 | info@spectrumdata.org


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