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5th Food Group

Since our inception in 1997, we have helped over 100 different specialty-food companies sell more food online. We plan, develop, implement and analyze programs to drive site traffic, improve conversion rates, and grow sales and profits. If you make or distribute specialty food, we’d love to meet you, learn more about your food and what makes it great, and to see if we can work together to help you sell more of it online.

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How Genesis Business Insights Works

Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.

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