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American Catalog Mailers Association
Founded in 2007, the ACMA (American Catalog Mailers Association) is the only industry association advocating specifically for catalog, online, direct mail, and other remote-selling merchants, as well as their suppliers. As the primary advocate and voice for the catalog/online/direct industry, we represent our members on issues that directly concern their immediate and long term commercial interests.
Articles from ACMA
Postal Rate Hike – We Need Your Help
How to Help - The Postal Regulatory Commission (PRC) the government agency that oversees the US Postal Service, issued a final ruling in its 10-year review of the postal pricing system. Read More >>
EPR Latest Liability on the Horizon
ACMA has been monitoring the fast-moving development of EPR or Extended Producer Responsibility, which if unchecked could cost you money.
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How Genesis Business Insights Works
Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.