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O’Keefe-Henry Direct, Inc.

O’Keefe-Henry Direct, Inc, a market leader in strategic catalog marketing, has worked with some of the most recognizable catalogs in the country. Headquartered in Highland Park, Illinois, O’Keefe-Henry Direct has been helping catalogers gain a competitive edge by managing and optimizing strategies for new customer acquisition, house file segmentation and merchandise analysis since 1993.

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How Genesis Business Insights Works

Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.

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