WolfDirect, LLC2020-09-22T09:13:38-05:00

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WolfDirect, LLC

Geoff Wolf offers 35 years of executive and entrepreneurial experience gained from creating success for his own businesses and for his consulting clients. Geoff founded two of his own businesses guiding both to profitability and successful acquisitions. He understands what it takes for a business to succeed. Geoff worked with J.Schmid & Associates as EVP Marketing from 2011 until March of 2019.

From 2003 until 2011, Geoff was Consulting Partner with LENSER, one of the nation’s most respected consulting agencies focusing on direct marketing analytics. LENSER was acquired by Merkle in April, 2011. Before joining LENSER in 2002, Geoff served as an executive with the Potpourri Group of catalogs where he managed Back In The Saddle, a catalog he founded in 1993 in the hallway behind his retail store in Durango, CO. Geoff is a frequent speaker at the Direct Marketing Association conferences as well as with many regional associations and has authored articles published for the direct marketing industry.

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How Genesis Business Insights Works

Genesis Business Insights is a simple process. First, all you need to do is grant Genesis Business Insights access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis Business Insights to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.

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