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Geoff Wolf offers 35 years of executive and entrepreneurial experience gained from creating success for his own businesses and for his consulting clients. Geoff founded two of his own businesses guiding both to profitability and successful acquisitions. He understands what it takes for a business to succeed. Geoff worked with J.Schmid & Associates as EVP Marketing from 2011 until March of 2019.
From 2003 until 2011, Geoff was Consulting Partner with LENSER, one of the nation’s most respected consulting agencies focusing on direct marketing analytics. LENSER was acquired by Merkle in April, 2011. Before joining LENSER in 2002, Geoff served as an executive with the Potpourri Group of catalogs where he managed Back In The Saddle, a catalog he founded in 1993 in the hallway behind his retail store in Durango, CO. Geoff is a frequent speaker at the Direct Marketing Association conferences as well as with many regional associations and has authored articles published for the direct marketing industry.
Articles From WolfDirect, LLC
Direct Mail in Covid-19 Times: Big Changes Right Now
Part Three: The two biggest opportunities to keep in mind.
Direct Mail in Covid-19 Times: Elements That Are Different
Part Two: Let’s look at elements that are different for mail strategies in these unexpected times.
Direct Mail in Covid-19 Times: Elements That Remain the Same
Part One: Postage costs still make direct mail a very expensive marketing tactic. Let’s look at elements that remain the same for mail strategies in these unexpected times.
So Many Conferences, So Little Time
Marketing realities are changing rapidly and all businesses are under pressure to rise above competition. What conferences are the best to make sure you are on the cutting edge of new ideas and strategies?
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