Zatz Direct Inc

Cheryl Zatz is a direct marketing consultant with over 35 years of experience and a strong track record of growing revenues and increasing profitability. Cheryl relies heavily on data and metrics to ensure a positive ROI, and approaches all projects, small or large, as an exciting opportunity to increase sales, attract new customers and grow the business profitably.

Capable of engaging both the left brain and the right brain, Cheryl contributes to marketing campaigns both creatively and analytically to develop strategies that not only resonate with existing customers but also attract new customers. Cheryl’s consulting specialties include strategic planning, circulation execution and analysis, database marketing, and email campaigns. She has also provided impactful creative recommendations, website navigation improvements and implemented successful digital marketing programs.

Before starting her consulting company in 2012, Cheryl was the VP of Marketing for The Popcorn Factory, a division of 1-800-Flowers, managing all marketing channels, campaigns and activities. She also worked at Hammacher Schlemmer with primary responsibilities of planning, analysis and execution of marketing campaigns.